Simon Legald

Head of Design

Has been with Normann Copenhagen for the past 8 years.

What is a typical day at Normann Copenhagen like

for you?

Coffee is always first on my agenda, and this is pretty

much the only thing that is typical for my workdays.

Some days are spent working on projects, others on

deciding which products we should move forward with.

I also spend a lot of time visiting suppliers to look at

prototypes and make corrections.This is my favorite

part of the process, seeing how the drawing transforms

into a physical, three-dimensional object that you can

touch and feel. No day is the same, and this is really

what I love about my job - the sheer diversity of what

I face every day when coming in to work. Each day

something new occurs, something new comes to life.

Can you tell us a fact about Normann

Copenhagen that might surprise people?

It might surprise people to know how we settle on

which designs to put into production. I guess you would

expect our choices to be based on set strategies and

careful decision-making, but primarily we just go with

the things we really feel for.The love of design is the

ultimate motivating force.

What is your fondest or funniest memory with

Normann Copenhagen?

It is not one particular moment that comes to mind,

more like a series of events, a period of time. What

I remember fondly is driving around with Jan in his

car examining how we should start up the furniture

production. Our conversation about what we were

going to create together was very personal and

rewarding. He was my mentor, while at the same time

I was being trusted to take the lead on this huge step

forward. Normann Copenhagen had experimented

with furniture before with external designers, but the

plan was to pursue it in-house and get real about

introducing furniture to the collection. The first pieces,

Kabino, Sumo, Block and Form, are the result of a whole

lot of talks and time spent together. I look back on this

time as the start of something great.

Three words that describe Normann

Copenhagen?

Passionate, open-minded and familiarity.