What is a typical day at Normann Copenhagen like
for you?
There is rarely a typical day at the of
fice – as we
produce our products in several different countries,
many days are travel days.This year alone, I have had
three trips to China/Hong Kong, along with trips to
Italy, the US, Mexico, Poland, France and Portugal.When
I’m at the office, a lot of my time goes into developing
new products together with the design team as well
as conversations with our engineering team in China
and suppliers around the world.There are a lot of
technical issues to attend to. Many countries have their
own requirements for lamps and furniture, which we
must deal with if we want to receive orders from the
export market.This entails conducting statutory tests
on our lighting and performing strength tests on all of
our chairs.
Can you tell us a fact about Normann
Copenhagen that might surprise people?
What is definitely not common knowledge is that
Normann Copenhagen for brief period of time during
the 00’s sold an energy drink. Sadly, it was not a big hit
so no F1 team for us yet (Editor’s note: Formula 1 is a
shared interest of Søren and founders Jan and Poul).
What is your fondest or funniest memory with
Normann Copenhagen?
I have had many fun and exciting experiences with
Normann Copenhagen.The more challenging ones have
been during travels to China where Jan and I have had
to eat snakes, frogs, turtles, donkeys and other things
that are very far from Danish cuisine. After 17-18 years
of cooperation, there are a lot of memories. Back in the
day, we were known for throwing some of the wildest
parties in Copenhagen and thinking back on these
events naturally brings up many amusing recollections.
Three words that describe Normann
Copenhagen?
Multifaceted, curiosity and international.
Søren Stryhn Petersen
Chief Technology Officer
Has been with Normann Copenhagen for 17 years.