CONTENTS

03

INTRODUCTION

04

INSPIRATION AND BACKGROUND

16

TWO STYLE GROUPS

18

BOLD AND COLORFUL

24

TIMELESS ELEGANCE

38

OUR VALUES

40

MARKETING MATERIAL

INTRODUCTION

In today’s unpredictable world, uncertainty inevitably influences our collective mindset and the way we prioritize

opportunities. However, the desire to embrace life remains strong, with a particular emphasis on travel and

meaningful connections with loved ones. Amidst these external challenges, our homes continue to serve as

sanctuaries - providing comfort, security, and refuge from an ever-changing environment.

In recent years, we have observed a growing appreciation for furniture design and interiors inspired by the 1960s

and 1970s. This resurgence has significantly contributed to the renewed interest in deeper brown tones and the

incorporation of vibrant orange hues. We believe this era represents a lasting and influential trend—one that has

now reached a critical level of awareness within our distribution network.

At the same time, there is a growing fascination with the pop culture of the 1960s, particularly the bold and

colorful works of Verner Panton. Innovation Living shares a unique connection to this in

fluential designer through a

noteworthy collaboration in the late 1990s.

The 2025 Collection is structured around two complementary design directions, each reflecting distinct yet

harmonious aesthetics:

•

Bold & Colorful – Carpe Diem, embraces bold and vibrant colors, appealing to those who

seek to maintain an optimistic and dynamic outlook.

•

Timeless Elegance – offering a more subdued and sophisticated aesthetic for those who

prefer a re

fined and enduring atmosphere.

Earthy tones remain a dominant trend, though we are witnessing a shift from a nest-like ambiance to a more cave-

inspired aesthetic. Light beige hues are gradually giving way to richer, deeper browns, complemented by accents

of deep orange, creating a sense of warmth and grounded sophistication. We

firmly believe that our designs,

characterized by a distinct Scandinavian design DNA and refined craftsmanship, particularly in intricate joinery

details, will continue to hold strong commercial appeal in 2025.

We recognize that each consumer is unique, with distinct preferences and needs. Our mission is to curate a diverse

and inspiring collection of high-quality designs that reflect contemporary trends while maintaining relevance and

timeless appeal. Rooted in the rich tradition of modern European design, we honor its heritage by ensuring that our

work aligns with its core principles of craftsmanship, functionality, and aesthetic integrity.

Each of our designs is thoughtfully created to enhance everyday life - both visually and practically - while

embodying a level of character and quality that ensures durability and long-term value.

Let’s make 2025 a year of growth and achievement.

Best regards

Per Weiss

Chief Design Officer

Innovation Living

Morten Lind

CEO

Innovation Living

3