Wagell’s work is distinguished by this graphic simplicity,

where form and proportion come before innovative

materials or technical solutions – exemplified by his JWDA

lamps for MENU, a collection of sophisticated lighting in

carefully composed and contrasting natural materials that

express warmth and friendliness. His earlier designs are

often considered playful – although he prefers to call them

“friendly” – and, over time, his work has developed to

express a more mature and timeless aesthetic, though still

rooted in the same approach towards an appreciation for

reduced forms, refined proportions and a warm character.

“I would like to say I’m a minimalist. However, that’s

not quite true. I love beautiful things and objects too

much. Simplicity is a better word. I’m a tidy person and a

brilliant organiser of things, which is also reflected in my

work as an architect where lines, grids and surfaces play

a significant role.”

Designing is a long process according to Wagell, but on

occasion an idea can come quickly:

“There’s always a thinking, reflecting, analysing phase

that happens before, though, and sometimes even in a

different project or context. When an idea or concept has

been established, this is where the design development work

begins – a collaborative process which will distinguish a

great product from a good product.”

Jonas Wagell examining samples of the JWDA Lamp

in his Stockholm-based studio.

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