How long does it take to design a
What is Afteroom’s rasion d’etre?
product? Once we’ve got ideas, we’d
The main idea behind Afteroom is to
start to sketch them out and make 3D
be an advocate of the traces of time.
models. If a design is viable, we’ll make
All our designs share the spirit of this
a full-scale prototype to try it out in
thought. We simply want to create
real life. The whole process usually
objects people won’t get tired of
takes more than a year.
and will want to keep for generations
to come.
Where do you get your ideas from? We
visit the Konstfack library quite often.
What is the most challenging aspect
There are lots of different kinds of
of your practice? Compromise.
books we use for reference; not design
books per se. Sometimes a great idea
What makes it all worthwhile?
can come from a picture or a painting.
Working at our own independent
Our daughter also influences our work.
design studio allows us to research
Since having her, we’ve sadly come to
the subjects we’re most interested
realise that we won’t be around forever.
in. Often, if we dig deep enough, we
But if we do our job as designers well,
can always find a new direction to
she’ll see and experience our creations
try something unexpected.
long after we’re gone. In a way, it feels
like we’ll still be with her. Being parents
What do you want people to take
has given us so much inspiration
away from your designs? We hope
and makes us consider the human
our designs are recognised for their
relationship between time and objects.
sophisticated simplicity combined
Both of us love timeless things. The
with functional elegance and that
notion of placing memories, emotions
people will use our designs as
and thoughtful simplicity in an object
practical, elegant objects that are a
is really romantic.
graceful accompaniment to life.
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