Paris-based designer and draughtsman Frédéric Forest

grew up in Annecy where he spent his childhood skiing

and snowboarding in the French Alps. An avid sketcher, he

always knew he wanted to create and found his calling in

product design. After a spell working on projects for Cartier

leather goods, at the Adidas Advanced Design Studio in

Italy and for international luxury brands, he opened Forest

& Giaconia with his partner Clémentine Giaconia. Their

eponymous design studio focuses on furniture and interior

design – and it is from here that Forest’s art has taken on

a larger role.

Frédéric Forest always knew he wanted to create.

The designer and illustrator does exactly that from

his studio in Paris.

Since sharing his design work and

drawings on his Instagram account

a few years ago, his drawings,

in particular, have garnered a

global following – and have been

given new life as tattoos on the

bodies of fans around the world.

Portraying life in all its simplicity

and complexity, his artworks

display a personal quality: faceless

bodies are open to interpretation

and focus on an attitude, a pose, a

moment or a gesture rather than

a specific individual. Balancing his

background in industrial design

with his artistic expression, Frédéric

Forest has created the drawings in

this brand book, building rooms

and universes with MENU’s designs

and capturing the essence of our

brand in his sketched snapshots of

connected spaces.

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MENU

CONNECTED SPACES 2020

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