They do agree, however, that great

design is honest: “We always try to

keep honesty in our design. We don’t

want to hide anything, and we look to

make features of functional elements

such as screws or frames. We want our

products to tell their own story in a

clear and concise way. If a lamp has a

dimmer function, it needs to be clear

to the user that if you turn it, the light

will dim.”

Influenced by the people they

meet and the things they experience,

Krøyer-Sætter-Lassen approach each

project with an open mind, looking

beyond design when creating products

and determining their success by how

each piece is perceived.

“We find satisfaction in many parts

of the design process, from working

out the idea to the final prototype.

But seeing people interact with the

final design is always exciting – to see

if they understand what we’re trying

to express. This is where we find out

whether our design is successful or not.”

258

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259

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