ZUCCHETTI GROUP

HISTORY

ZUCCHETTI GROUP

HISTORIA

Un mondo - bagno che trasla dal piano della funzione

a quello della sensazione e della seduzione, dando vita ad

una delle più interessanti ed eclettiche proposte proget-

tuali nel settore.

Il 2019 segna una nuova svolta con la definizione

di Zucchetti Group e la direzione artistica di Matteo Fiorini

con Studio Lys. Il gruppo nasce per rappresentare istituzio-

nalmente e congiungere i due marchi Zucchetti e Kos con

l’intento preciso di esaltarne le specificità, spingendo sulla

loro complementarietà e differenza.

With nearly a century of experience behind them and a new

experimental phase on the horizon: as the Zucchetti brand nears its

100th birthday, it strengthens its history and institutional identity by

renewing and sharpening its design direction and image. Inside the

new Zucchetti Group, the Zucchetti and Kos brands will be distinct

yet complementary—continuing to operate with decision, character

and quality in the world of bathrooms and wellness, while increasing

the diversity of languages and forming new collaborations with the

design field.

Zucchetti’s story first begins back in 1929, with a small

foundry in Valduggia (Piedmont) set up by Alfredo Zucchetti. Today

the Zucchetti Group is led by the third generation, Elena and Carlo,

with cousins Marco and Paolo Zucchetti. The group holds a large and

advanced production plant, covering a total surface of about 30,000

square metres, employing 200 people and manufacturing 600.000

articles every year.

The basic values of Zucchetti have always been innovation,

design, and quality: the essential cornerstones that have guided

the firm throughout its history. After an early phase manufacturing

industrial valves and fittings, in 1950 the factory is converted to

produce chrome sanitary taps. In the early 1950s the firm brings in

Mario and Luciano Zucchetti, Alfredo’s sons. Mario, president and en-

lightened entrepreneur goes on to lead the company for nearly fifty

years. He steers the company towards, technological and commer-

cial advancement and major production development: he completes

the large new headquarters in Gozzano (Novara) which he equips

with advanced manufacturing facilities, he exhibits the brand at the

Milan trade fair and then, one by one, at all the other most important

international trade fairs. Mario also opens the first Zucchetti export

office, to conquer international markets engaged in the post - war re-

construction. The first significant overseas contracts come in 1958:

Canada and Australia (among the others) become important new

markets for the firm.

The seventies see the company start its own path in the

world of design. Mario Zucchetti strongly believed in the importance

of the design image of any product, as a synthesis of innovative tech-

nical and aesthetic values. He decides to call in Studio Nizzoli for the

first single - lever mixer produced in Italy.

In the eighties, Zucchetti enters the world of communication,

both on television and in the press, with the aim of building a strong,

recognised brand. The company has never abandoned this course

because it is fully aware of the importance of conveying its values

and excellence through several communication channels.

Withtheturnofthecentury,thebathroommovescentre - stage,

reflecting changes in society and culture as taste evolves in line

with consumer sensitivity and the bathroom becomes the “bathing

room”. Attentive to changing sociological and man - made aspects,

Zucchetti is one of the first to believe in investments in increasingly

more innovative projects, meeting the demands of a public looking

for desirable experiences rather than necessary objects. In 2004 the

company decides to avail of the strategic consultancy services of

Ludovica + Roberto Palomba, successful art directors of the brand for

15 years. 2007 sees the birth of the project for a complete bathroom

proposal, following the acquisition of Kos, a brand associated with

the best production of design bathtubs and bathroom complements.

A bathroom - world that shifts from a merely functionality level to one

of sensation and seduction, giving rise to one of the most interesting,

eclectic design realities linked to the bathroom sector.

2019 marks a new turning point with the definition of Zuc-

chetti Group and the art direction by Matteo Fiorini with Studio Lys.

The group is formed to represent institutionally and join the two Zuc-

chetti and Kos brands, with the precise intent to enhance its specific-

ity, pushing their complementarity and difference.

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Con casi un siglo de experiencia y una nueva fase de expe-

rimentación en el horizonte, a un paso de su centenario, la marca

Zucchetti refuerza su identidad histórica e institucional precisando y

renovando sus procesos proyectuales y su imagen. El recién nacido

Zucchetti Group, en el que coexisten las distintas y complementarias

marcas Zucchetti y Kos, seguirá operando con decisión, carácter y

calidad en el mundo del baño incrementando su diversidad y multipli-

cidad de lenguajes, acentuando la especificidad de las dos marcas y

emprendiendo inéditas colaboraciones con el mundo del diseño.

La historia de Zucchetti comienza en el lejano 1929 con la

fundación de una pequeña fundición en Valduggia (Vercelli, Italia)

por parte de Alfredo Zucchetti y llega a nuestros días con la consti-

tución de Zucchetti Group, dirigido por la tercera generación, Elena y

Carlo, con la colaboración de sus primos Marco y Paolo Zucchetti. El

grupo ocupa una planta de producción grande y avanzada, un total

de 30 000 m2 cubiertos, 200 empleados y 600 000 artículos fabrica-

dos cada año.

Innovación, diseño y calidad son desde siempre los pilares

fundadores de la empresa, bases imprescindibles de la evolución de

su historia. Tras una fase inicial relacionada con la producción de

grifería y válvulas industriales, en 1950 Zucchetti transforma comple-

tamente su fábrica para realizar grifería sanitaria cromada.

En los primeros años de la década de los cincuenta entran

en la empresa Mario y Luciano Zucchetti, hijos de Alfredo. Mario

presidente y empresario iluminado guía la empresa durante casi cin-

cuenta años hacia un importante desarrollo productivo, tecnológico

y comercial: conclusión de la nueva gran fábrica empresarial con

sede en Gozzano (Novara, Italia) caracterizada por sus instalaciones

productivas de vanguardia; exposición de la marca en las principales

ferias internacionales del sector y apertura en Milán del primer de-

partamento de exportación para conquistar los mercados extranjeros

ocupados en la reconstrucción posbélica. En el año 1958 llegan los

primeros pedidos importantes de la otra parte del océano: Canadá y

Australia (entre otros países) que se convierten en nuevos e impor-

tantes mercados para la empresa.

Durante la década de los setenta la empresa empieza su re-

corrido en el mundo del diseño. Mario Zucchetti estaba firmemente

convencido de la importancia del signo estilístico en cada proyecto:

síntesis de innovadores valores técnicos y estéticos. Para el primer

mezclador monomando producido en Italia elige la colaboración con

el estudio Nizzoli.

En los años ochenta Zucchetti entra también en el mundo

de la comunicación, tanto en la televisión como en la prensa, con el

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