ZUCCHETTI GROUP
HISTORY
ZUCCHETTI GROUP
HISTORIA
Un mondo - bagno che trasla dal piano della funzione
a quello della sensazione e della seduzione, dando vita ad
una delle più interessanti ed eclettiche proposte proget-
tuali nel settore.
Il 2019 segna una nuova svolta con la definizione
di Zucchetti Group e la direzione artistica di Matteo Fiorini
con Studio Lys. Il gruppo nasce per rappresentare istituzio-
nalmente e congiungere i due marchi Zucchetti e Kos con
l’intento preciso di esaltarne le specificità, spingendo sulla
loro complementarietà e differenza.
With nearly a century of experience behind them and a new
experimental phase on the horizon: as the Zucchetti brand nears its
100th birthday, it strengthens its history and institutional identity by
renewing and sharpening its design direction and image. Inside the
new Zucchetti Group, the Zucchetti and Kos brands will be distinct
yet complementary—continuing to operate with decision, character
and quality in the world of bathrooms and wellness, while increasing
the diversity of languages and forming new collaborations with the
design field.
Zucchetti’s story first begins back in 1929, with a small
foundry in Valduggia (Piedmont) set up by Alfredo Zucchetti. Today
the Zucchetti Group is led by the third generation, Elena and Carlo,
with cousins Marco and Paolo Zucchetti. The group holds a large and
advanced production plant, covering a total surface of about 30,000
square metres, employing 200 people and manufacturing 600.000
articles every year.
The basic values of Zucchetti have always been innovation,
design, and quality: the essential cornerstones that have guided
the firm throughout its history. After an early phase manufacturing
industrial valves and fittings, in 1950 the factory is converted to
produce chrome sanitary taps. In the early 1950s the firm brings in
Mario and Luciano Zucchetti, Alfredo’s sons. Mario, president and en-
lightened entrepreneur goes on to lead the company for nearly fifty
years. He steers the company towards, technological and commer-
cial advancement and major production development: he completes
the large new headquarters in Gozzano (Novara) which he equips
with advanced manufacturing facilities, he exhibits the brand at the
Milan trade fair and then, one by one, at all the other most important
international trade fairs. Mario also opens the first Zucchetti export
office, to conquer international markets engaged in the post - war re-
construction. The first significant overseas contracts come in 1958:
Canada and Australia (among the others) become important new
markets for the firm.
The seventies see the company start its own path in the
world of design. Mario Zucchetti strongly believed in the importance
of the design image of any product, as a synthesis of innovative tech-
nical and aesthetic values. He decides to call in Studio Nizzoli for the
first single - lever mixer produced in Italy.
In the eighties, Zucchetti enters the world of communication,
both on television and in the press, with the aim of building a strong,
recognised brand. The company has never abandoned this course
because it is fully aware of the importance of conveying its values
and excellence through several communication channels.
Withtheturnofthecentury,thebathroommovescentre - stage,
reflecting changes in society and culture as taste evolves in line
with consumer sensitivity and the bathroom becomes the “bathing
room”. Attentive to changing sociological and man - made aspects,
Zucchetti is one of the first to believe in investments in increasingly
more innovative projects, meeting the demands of a public looking
for desirable experiences rather than necessary objects. In 2004 the
company decides to avail of the strategic consultancy services of
Ludovica + Roberto Palomba, successful art directors of the brand for
15 years. 2007 sees the birth of the project for a complete bathroom
proposal, following the acquisition of Kos, a brand associated with
the best production of design bathtubs and bathroom complements.
A bathroom - world that shifts from a merely functionality level to one
of sensation and seduction, giving rise to one of the most interesting,
eclectic design realities linked to the bathroom sector.
2019 marks a new turning point with the definition of Zuc-
chetti Group and the art direction by Matteo Fiorini with Studio Lys.
The group is formed to represent institutionally and join the two Zuc-
chetti and Kos brands, with the precise intent to enhance its specific-
ity, pushing their complementarity and difference.
ES
Con casi un siglo de experiencia y una nueva fase de expe-
rimentación en el horizonte, a un paso de su centenario, la marca
Zucchetti refuerza su identidad histórica e institucional precisando y
renovando sus procesos proyectuales y su imagen. El recién nacido
Zucchetti Group, en el que coexisten las distintas y complementarias
marcas Zucchetti y Kos, seguirá operando con decisión, carácter y
calidad en el mundo del baño incrementando su diversidad y multipli-
cidad de lenguajes, acentuando la especificidad de las dos marcas y
emprendiendo inéditas colaboraciones con el mundo del diseño.
La historia de Zucchetti comienza en el lejano 1929 con la
fundación de una pequeña fundición en Valduggia (Vercelli, Italia)
por parte de Alfredo Zucchetti y llega a nuestros días con la consti-
tución de Zucchetti Group, dirigido por la tercera generación, Elena y
Carlo, con la colaboración de sus primos Marco y Paolo Zucchetti. El
grupo ocupa una planta de producción grande y avanzada, un total
de 30 000 m2 cubiertos, 200 empleados y 600 000 artículos fabrica-
dos cada año.
Innovación, diseño y calidad son desde siempre los pilares
fundadores de la empresa, bases imprescindibles de la evolución de
su historia. Tras una fase inicial relacionada con la producción de
grifería y válvulas industriales, en 1950 Zucchetti transforma comple-
tamente su fábrica para realizar grifería sanitaria cromada.
En los primeros años de la década de los cincuenta entran
en la empresa Mario y Luciano Zucchetti, hijos de Alfredo. Mario
presidente y empresario iluminado guía la empresa durante casi cin-
cuenta años hacia un importante desarrollo productivo, tecnológico
y comercial: conclusión de la nueva gran fábrica empresarial con
sede en Gozzano (Novara, Italia) caracterizada por sus instalaciones
productivas de vanguardia; exposición de la marca en las principales
ferias internacionales del sector y apertura en Milán del primer de-
partamento de exportación para conquistar los mercados extranjeros
ocupados en la reconstrucción posbélica. En el año 1958 llegan los
primeros pedidos importantes de la otra parte del océano: Canadá y
Australia (entre otros países) que se convierten en nuevos e impor-
tantes mercados para la empresa.
Durante la década de los setenta la empresa empieza su re-
corrido en el mundo del diseño. Mario Zucchetti estaba firmemente
convencido de la importancia del signo estilístico en cada proyecto:
síntesis de innovadores valores técnicos y estéticos. Para el primer
mezclador monomando producido en Italia elige la colaboración con
el estudio Nizzoli.
En los años ochenta Zucchetti entra también en el mundo
de la comunicación, tanto en la televisión como en la prensa, con el
EN
006
007