“From Nature” aims to epitomise the connection

between human art and nature’s beauty.

Questions & Thoughts by

Federica Biasi

As Decoratori Bassanesi’s art director, you came up

with this year’s concept, “From Nature”. Can you tell

us more about it?

“From Nature” aims to epitomise the connection

between human art and nature’s beauty. As I see it,

nature isn’t just an inspiration. It shapes my approach

to design. It’s a continuing relationship, a never-

ending dialogue with the territory, creating textural

and chromatic harmony.

This year, we’ll present two new collections

embodying this concept: Windy and Lofoten.

Windy by Nendo draws inspiration from a natural

element – the wind – and the ripples it creates on

water and across rice paddies.

Conversely, the Lofoten collection is a testimony to

how architecture can fit harmoniously into a natural

environment, just like rorbuer huts do in Norway’s

Lofoten Islands.

This new collaboration with Nendo is also very

important. Can you tell us how it came about?

I’ve always admired Oki Sato and Studio Nendo for

their approach to design and architecture. I believe

no other designer can make you fall in love with a

path, a project, or an idea and express concepts as

poetically as Oki Sato.

When I came up with the “From Nature” concept,

I instantly thought of Nendo. And when I saw the

collection, I was delighted with my choice. Windy is

the perfect expression of the concept. It’s all about

the patterns the wind creates. The wind is invisible,

but it always leaves a mark.

This year’s collections have a strong impact. Tell us

more about the Lofoten collection you designed.

This collection was inspired by a trip to Norway’s

Lofoten Islands. The idea was to create a simple

product. That’s why the company provided me with a

specific brief and format.

I must say I am in love with Northern Europe. I

wanted to replicate the typical cladding of the

rorbuer, the typical fishermen’s huts built on stilts.

I love how these houses blend harmoniously with the

natural landscape while maintaining their features

and bright colours.

The Lofoten collection means a lot to me. It’s like a

pop representation of a personal memory. My aim

was to capture the colours and authenticity of those

houses immersed in extraordinary nature.

What about your relationship with Paolo Serraiotto,

the owner of Decoratori Bassanesi? How do new

ideas and collaborations come about?

I have a solid and efficient relationship with the

company. Sometimes we have the same ideas. Every

time I propose a design or communication project,

there’s always a “four-handed” experimentation

involved.

Decoratori Bassanesi’s strength is that they trust us

creatives and always manage to elevate our ideas

from an industrial and commercial point of view.

New Collection

06

From Nature