Digitisation and B2B(2C) webshop
As Imm Cologne has been cancelled, the launch of our 2022 collections
is, unfortunately, again primarily online. You are obviously more than
welcome to visit us in Randers to see the new products. The collection
will be launched on our website 17.01.22, and a virtual visit to our
showroom will be possible.
The digital development continuously changes consumer behaviour.
Consumer’s expectations toward highly detailed product information
and availability are constantly increasing. Recognising this and
considering that we offer a deep and detailed product range, we have
developed a new tool to meet this demand – our B2B(2C) webshop.
In addition to ensuring a complete range of data is available to
provide end customers, on-time status for dispatch is also displayed.
This allows you to see when the item can be transported from our
warehouse in Randers. It all takes place in an interface where retail
prices can be selected so that it can be used directly in the dialogue
while the end customer is in the store. The latter we call business-to-
business-to-consumer webshop (B2B2C).
There will also be a more straightforward B2B webshop where orders
can be placed, where current orders are visible, and where previous
invoices and much more can be found. The platform will be launched
ongoing in different markets.