NORR11

AW 2018

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Photography Heidi Lerkenfeldt

Assistant Maja Karen

Stylist Júlíana Sól Sigurbjörnsdóttir

Cover Samurai Chair by Kristian

Sofus Hansen & Tommy Hyldahl

Graphic Design E&Co. — eogco.is

Ásmundarsalur

Situated in the heart of

Reykjavik, Iceland, Ásmundur

Sveinsson’s former home

and studio built in 1933

has been renovated and

reopened as an art gallery.

Ásmundur Sveinsson was

one of the pioneers of

Icelandic sculpture. In his

early days his pieces often

met with opposition and

fierce criticism but over the

years they have established

themselves as manifestations

of the Icelandic narrative

tradition, society and nature

in the 20th century.

Sveinsson’s principle was

that art was relevant to

the people and belonged with

the masses. He was some-

times called the “folk poet”

of visual art and many

of his pieces were conceived

as part of public space.

Inspired by Sveinsson’s

work and principles we found

Ásmundarsalur with its green

terrazzo floors and curved

windows the perfect location

for this years photoshoot.