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WHAT IS LAB?

Zucchetti is attention to design; it is quality and practicality,

no matter the product. The collections in this catalogue, despite

being made for greater affordability, do not imply compromise

in terms of rigour, captivating forms, efficiency or the use of

cutting-edge technology. ‘LAB’, the term chosen to identify and

group these collections, references the themes of experimentation

and innovation found in every decision made by Zucchetti since

it was founded almost a century ago. The creatives behind all

LAB collection items also share a number of key qualities: the

ability to think critically, the capability to design ‘simplicity’ while

never straying into the commonplace, and a knack for practical,

sustainable design.

To them, taking on products meant to be within reach did not

mean sacrificing aesthetics (a value that is undeniably present in

the various collections), thereby creating a dialogue between many

voices that guarantees variety and versatility. The folded, delightfully

contracted segments of On, designed by Nespoli e Novara,

complement the slender lines of Nikko, which create a captivating

interplay of curves, or the essential, clean lines of the award-winning

Brim by Ludovica+Roberto Palomba. Meanwhile, the cylindrical

shapes of Gill find their counterbalance in the decisive, direct,

precise look of Simply Beautiful by Matteo Thun and Antonio

Rodriguez. As a whole, the LAB collections demonstrate that

Zucchetti is able to reach all markets, ensuring the option to choose

between multiple, efficient design styles.