ELEMENTS

The Elements collection was conceived within the framework of a rigorous design

exercise. The task we imposed on ourselves was to reinterpret the simple light

composition of base + arm + illuminating element and find innovation within this

restrictive frame.

Our aim was to take one of these 3 elements - (1) the base (2) the arm (3) the

illuminating element, and to transform it such that it would give this simple

archetype a new identity.

We wanted our intervention to be simple, yet powerful. In the archetype, the base

is usually a round pill box, the arm is usually a tube, and the illuminating element is

either a globe, a cone or a strip.

The second defining concept of the Elements series is to use color as an additional

dimension to further express the novelty of each simple composition. It is the first

time that we have used color across all series of one collection.

The simplicity of the composition allowed for color to play a clarifying role.

Adding color to a design can either strengthen or weaken the design. Adding color

to an already complex shape might weaken the overall composition.

In the Elements series however, the strength of the composition is based on the

new relationship between 3 simple elements and in this context color serves to

highlight this theme.

An example is the Array series - the base remains a simple round pillbox, the ‘arm’

remains a simple round tube, but the illuminating element is neither a globe, cone

or strip as expected in the archetype, but a number of small tubes arranged along

the main tube.

The Tube with globes and cones series again the elements of the base, arm and

globe remain - but the composition differs from that of the archetype with the

globe placed on the side of the tube rather than on the top.

In the Tube and globe series, we are attaching an illuminated rotating tube to the

classic ‘arm’ element.