168

Milan

showroom

Downtown

luxury

S

et in a historical building in the center of Milan, the SICIS

showroom is based on a modern display concept aimed at

highlighting mosaics in all their expressive possibilities. Designed

by architect Marco Piva, the showroom is laid out on three levels –

basement, ground floor, first floor – arranged in a horseshoe around a

modern connecting stairway, for a total of 7,200 square feet.

The ground and first floors provide the main showroom spaces, the

basement level is reserved to consulting services and displaying the extensive

sample collections of SICIS mosaics. The underlying concept of the project

is the ‘visual transparency of mosaics’, starting from the large street-level

windows and expressed inside the showroom with the flexibility and

chameleon-like ability to change ‘skin and material consistency’, with

applications on walls, floors and moveable structures.

Side page:

a view of the first floor.

Much attention has been paid

to the lighting project, with projectors

emphasizing the display panels, as they

were paintings in a gallery.