AYTM. EXPLORE THE REFLECTION COLLECTION.

AYTM. EXPLORE THE REFLECTION COLLECTION.

GLOBE. VASE WITH NATURE’S GREENS.

The story of AYTM begins by the harbor of Aarhus,

Denmark. The roots of the brand are tightly anchored

in Nordic design, but the purpose of its existence is

to reinvent and challenge design traditions and give

interior- and exterior fashion a new perspective.

AYTM designs reflect simplistic shapes and structures

of Nordic interior classics but stands out with

internationally inspired colours that brakes with the

natural colour choices within Nordic design traditions.

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Once upon a time

BY THE HARBOR OF AARHUS

Behind the AYTM brand is husband and wife Per and

Kathrine Gran Hartvigsen. The original and dedicated

values of AYTM are truly an outcome of their shared

experiences and ambitions. After spending a few years

in Bangladesh, the couple went back to Denmark with a

burning dream to design quality home accessories.

In 2004, the coupled created Gran Living, which delivers

a broad range of private label design products to high-

end chain stores in Northern Europe. Finally, in 2015 a

life-long dream came true for the passionate couple.

The creation of their very own interior design brand

saw its light of day. AYTM. The name is a wordplay on

the word »item«. It is pronounced exactly as such. The

logo is a simple and visual fusion of the letters A-Y-T-M.

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