The Lof

t

Brussels Airport / Belgium

Created to give travellers at Brussels Airport a genuinely different airport lounge expe-

rience, THE LOFT has been designed in close collaboration with LOUNGEXPERIENCES

and GROHE, using a wealth of products to refresh, soothe and de-stress Brussel

s

Airlines passengers. THE LOFT sees the original lounge doubled in size, with a harmo-

nious design based on the Japanese tradition of omotenashi, or ‘the art of hospitality.

Alongside private nap rooms and hot stone massage chairs, guests can enjoy a per-

sonal spa experience with GROHE. Six private shower rooms are

fitted with GROHE’s

state-of-the-art shower systems, including the AquaSymphony, offering steam, light

and music as part of a therapeutic shower. GROHE Essence E touchless faucets an

d

GROHE Arena Sensia shower toilets were chosen for the public toilets

.

THE LOFT accommodates 500 guests and includes zones for working, relaxing and re-

fuelling. The design incorporates the Belgian Art Nouveau theme with award winnin

g

art and design by Lexus. GROHE Red and Blue water systems supply travellers with

instant kettle-hot water or chilled and sparkling filtered water direct from the faucet

,

a feature that saves 500,000 plastic bottles per year. Thanks to the above and several

other innovative experiences, THE LOFT won the award of ‘Europe’s Leading Airport

Lounge 2019’ by World Travel Awards in June 2019.

38

39