Their level of ambition is, of course, sky-high, and it happens that pillars and lintels

are raised by means of such dangerous acrobatic stunts that applause is elicited

from their fellow conventioneers. After the risky ordeal, they take on the delicate

task of arranging flower decorations and the likes.The trade fair booths become

J and P’s pride and joy, and thereafter, they make it their personal mission to

create the most inventive and eye-catching booths.

“First we take Manhattan, then we take Berlin.”

The plan is to get a foothold in the hippest, most

fashionable stores in the world. J and P are convinced

that if they succeed in closing MoMA in NewYork

or Cibone in Tokyo, then the doors to the rest of the

world will fly open. Exhaustive research work is required

to locate the most trend-setting shops, but ultimately,

their efforts bear fruit, and they succeed in building up

a strong dealer network.With inspiration from these

cutting-edge design stores, in 2005 they open up a 1700m2 lifestyle store in

Copenhagen. In the premises of an old cinema, they create a state-of-the-art

design store, earning awards and publicity from magazines and travel guides

around the world.

In 2009, Normann Copenhagen exhibits in Milan. Under the headline of “New

Danish Modern”, a number of attention-grabbing furniture pieces are presented.

An oversized neon green bookshelf and an equally

voluminous armchair designed by Ole Jensen.

A daybed, lounge chair and table crafted in

full-grain leather wicker on molded beech and a

series of bright yellow children’s furniture with a

matching soapbox car, all by Jesper K.Thomsen.

The arty furniture launches in the midst of the

financial crisis, too bold and expensive for its time,