vibrant interior in tune with person who lived there and his or her needs.
Therefore, throughout the Seventies CEDIT continued this interdisciplinary
approach, staying ahead of its competitors in terms of stylistic technique, developing
original concepts of modularity for ceramic coverings: during these years, a variety of
decorative options were explored, made unique by inputs from Mario Bellini, Giancarlo
Iliprandi, Franco Grignani, Bruno Munari, Achille and Pier Giacomo Castiglioni, the
DAM Group and, with the “Serie Pittori” in 1973, from artists Emilio Scanavino, Edival
Ramosa, Mimmo Rotella, Mario De Luigi, Ross Littell, Guy Harloff, Marcello Pirro, Gino
Marotta and Ken Scott.
In keeping with this tradition, for the company’s relaunch by Florim new
designs have been commissioned from new talents, in collections where a focus on
experimental use of languages is, if possible, even more evident. CEDIT once again
puts its craftsman-like expertise on the line, in large ceramic slabs, for the realisation
of a product that will innovate the very idea of architectural space, the sense of place
and time: the “feel” of life.
Outstanding figures on the contemporary Italian design and arts scene,
designers, architects and artists, use the great potential of the large ceramic slab
format to interpret an idea of a free surface and reinvented matter. Over time, the
now existing collections will be joined by additional reflections on ceramic design,
inspired by an invitation to view interior decoration as an inexhaustible possibility, an
opportunity for analyzing and dialoguing with human space.
ARCHEOLOGIE
CEDIT: le ceramiche d’Italia che hanno fatto storia | CEDIT: Italian ceramic tiles that have shaped history
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Franco Mirenzi, 43 - 44 Beta, 1972